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More specific items inherit the properties of their parent.
(Actually, a Local Business is a more specific type of Place and a more specific type of Organization, so it inherits properties from both parent types.) Here's a set of commonly used item types: Back to top Much like a web browser is important for testing changes to your web page layout, and a code compiler is important for testing code you write, you should also test your markup to make sure it is implemented correctly.
But search engines have a limited understanding of what is being discussed on those pages.
Movies have interesting properties such as actors, director, ratings. Search engines can now understand not just that a URL, but also that it's the URL for the trailer for the science-fiction movie Avatar, which was directed by James Cameron.